Baby Boom summoned back to the barricades — we have an image problem

UNCG’s G.R.O.W.T.H. (“Gerontology Research, Outreach, Workforce, & Teaching Hub”) initiative may have stumbled upon the beginings of a disturbing trend.

The scholars at UNCG have observed that prospective gerontology students, when surveyed, say they want to work with older adults, “but not with Baby Boomers.”

They want to work with people “like my grandmother,” instead of Baby Boomers. (Wisely, no one has pointed out to them yet when grandma was born, and what she was doing back in the ‘60s. That’s what education is for.)

No doubt, this attitude among the young has been provoked by surly (not to say “fake”) media narratives.

OK: Baby Boomers did not defeat the Nazis. That was our parents.

And when it came to Vietnam, we split.

US presidents who are Baby Boomers, none of whom bothered with the war, seem destined for not-very-inspiring chapters in the history books. And, there has always been a certain theme of self-absorption among our entire cohort. We are sometimes referred to as “the Me Generation.”

But, speaking as one of the very first Baby Boomers – an original – pretty soon we’re going to need somebody to take care of us. And somebody has got to study us. (We have always liked that.)

So, it’s back to the barricades.

We’ve got an image problem. We’ve got to figure out a way to charm these Millenials and the now-emerging Generation Z. They need to know: it’s not all about them.

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