Hummus is splitting up

HummusHummus is separating – its parts are going their separate ways. They have their own careers.

Chickpeas are off to stews and soups and burgers and things.  They have their own trade association and artisanal cultivators.

Tahini is breaking out. It has been exalted in the Wall Street Journal online; championed by Yotam Ottolenghi; and boutiqued by SoomFoods (of Philadelphia and the Internet).

The garlic and lemon juice were never really committed to exclusive relationships. And interlopers are boosting hummus made of sweet potatoes and foreign substances like beets (seriously, there are people who make something they call “hummus” from beets).

The hummus guy in Palo Alto has become a billion-dollar start-up investor.

It’s like when the Beatles split up. The Drifters, the Platters, the Temptations.

Well, maybe it’s not exactly the same. You better ask  North Carolina native, Clyde McPhatter (formerly of the Drifters). It’s a (hummus) lover’s question.

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